What is the role of advisories in carrier management?

The role of advisories in carrier management is to provide critical information that must be acknowledged. Advisories communicate important updates, compliance requirements, safety protocols, operational changes, and other significant information that carriers need to be aware of to maintain effective management and operations. This helps ensure that all parties involved are on the same page regarding expectations and requirements, ultimately fostering better communication and compliance within the supply chain.

While outlining payment methods, detailing load prices, and focusing on training new carriers are relevant aspects of carrier management, they do not encapsulate the primary purpose of advisories, which centers around the dissemination of vital information that requires acknowledgement and action from the carriers.